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Store fixtures and display design refer to the arrangement and design of fixtures and displays within a retail store to showcase products effectively and attractively. Store fixtures may include shelves, racks, and other display units, while display design encompasses the overall layout and design of the store, including lighting, signage, and product placement.
The purpose of store fixtures and display design is to enhance the shopping experience for customers, making it easy and enjoyable for them to find and purchase the products they want. Effective store fixtures and display design can also increase sales by encouraging customers to browse and purchase more products.
Some factors to consider when designing store fixtures and displays include the type of products being sold, the target audience, and the overall brand image of the store. The layout and design should be visually appealing, with well-lit and easily accessible displays that showcase products in an attractive and organized manner.